Made by Cousin
Client: Made by Cousin | 2016 | Brand/Graphic Design/UX/UI
Re-name, Re-brand, web application and collateral material for a global premium print production agency based in London.
Made by Cousin
The brief
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Holistic rebrand of collateral material and website design. To position the brand while retaining its legacy within the luxury brand sector. COUSIN uses rare materials and unique finishes in its output and many of the limited run products they produced are hand crafted by artisan associates spread across the globe.
The challenge
The strategy for website content was to focus on the finishes and quality of materials with photoshoots arranged to draw the audience attention to the finer details.
The solution
To retain the brand name COUSIN but to add MADE BY with a more refined and timeless brand identity that wouldn't compete with their portfolio. The website was built onto a CMS that allows MADE BY COUSIN to regularly update content themselves.
